Luxury Watches Thrive in Hong Kong’s Developed Market

In the bustling city of Hong Kong, luxury watches have found their home in a thriving market. WatchBox, having been a part of Hong Kong’s pre-owned watch culture for three years, has witnessed the city’s deep appreciation for these timepieces. In a special conversation between Tim and Josh, they delve into the collecting behaviors in both the East and the West, discussing global watch trends and sharing their personal favorites. From vintage watches to independent brands, the conversation covers a wide range of timepieces that have caught their eyes. Despite the current global situations, the watch market in Hong Kong remains strong and active, with a growing domestic clientele and a trend towards smaller case sizes. As collectors seek complete sets and build themed collections, there is a high demand for sought-after brands like F.P. Journe, Romain Gauthier, and Philippe Dufour. With a focus on personal preference and a diverse range of options available, Hong Kong proves to be a significant market for watch enthusiasts.

Luxury Watches Thrive in Hong Kong’s Developed Market

Luxury Watches Thrive in Hong Kongs Developed Market

Introduction to Hong Kong’s Luxury Watch Market

When it comes to luxury watches, Hong Kong is undoubtedly one of the most developed markets in the world. The city boasts a thriving watch culture, attracting collectors and enthusiasts from all over the globe. WatchBox, a trusted name in the luxury watch industry, has been an integral part of Hong Kong’s pre-owned watch scene for the past three years. With their expertise and strong presence in the city, they have played a significant role in shaping the watch market in Hong Kong.

WatchBox’s Presence in Hong Kong

WatchBox’s commitment to the Hong Kong market is evident through the establishment of their dedicated office in the city. This physical presence allows them to cater to the needs of their Hong Kong clientele more effectively. Through their Hong Kong office, WatchBox has been able to build a loyal customer base and provide a wide range of high-quality pre-owned timepieces.

To further connect with their audience in Hong Kong, WatchBox has introduced a regular feature specifically for their Hong Kong clientele. This feature aims to provide valuable insights and information about the world of watches, catering to the unique preferences and interests of the local watch enthusiasts. By engaging with their audience on a regular basis, WatchBox has successfully established themselves as a trusted source of watch-related content in Hong Kong.

Collecting Behaviors in the East and West

The collecting behaviors of watch enthusiasts in Eastern and Western cultures can vary significantly. In Hong Kong, collectors tend to prioritize smaller case sizes, with requests for watches over 42mm becoming increasingly rare. This shift in preference towards smaller watches reflects the changing tastes and trends in the market.

Globally, there are certain watch trends that catch the attention of collectors and enthusiasts alike. These trends can range from the resurgence of vintage watches to the rise of independent brands in the industry. WatchBox closely monitors these trends and curates their collection accordingly, ensuring they are always up-to-date with the latest watch market developments.

Global Watch Trends and Timepieces

In the ever-evolving world of watches, there are certain timepieces that consistently capture the attention of collectors. These watches often possess unique features, exceptional craftsmanship, and a rich history. For example, early Roger Dubuis, Chronoswiss, Ruthenium Journes, and Patek Philippe chronographs are highly sought after by collectors for their distinct qualities.

A. Lange & Sohne, a renowned German brand, has also gained popularity in recent years. Their watches are known for their impeccable craftsmanship and timeless design. The Lange 1, Datograph, and Saxonia Thin are notable watches from the brand that have garnered significant attention in the watch community.

Shift in Preference towards Smaller Case Sizes

One noticeable trend in the watch market is the shift in preference towards smaller case sizes. In Hong Kong, this trend has become more pronounced, with collectors showing a strong preference for watches that are 42mm or smaller. Traditionally, Hong Kong has favored smaller watch sizes, but this trend has intensified in recent months.

Brands like Audemars Piguet and JLC have recognized this preference and have started downsizing their watch models accordingly. Audemars Piguet’s decision to release a 38mm chronograph last year was met with great enthusiasm, as it catered to the growing demand for smaller watches. This downsizing trend is not limited to these brands alone, as other manufacturers, including IWC and Rolex, have also subtly reprofiled their watch models to offer more compact options.

Brands Downsizing their Watch Models

The downsizing of watch models by brands is a response to the changing preferences of collectors. Audemars Piguet and JLC are prime examples of brands that have successfully embraced this trend. By offering smaller case sizes, these brands have managed to capture the attention of collectors who prefer a more refined and understated look.

The impact of downsizing on the watch market has been significant. It has opened up new possibilities for watch enthusiasts, allowing them to explore a wider range of options that suit their personal preferences. Furthermore, customer response to smaller watch models has been overwhelmingly positive, indicating a shift in taste towards a more elegant and versatile aesthetic.

Hong Kong as a Market for Watch Tourism

Hong Kong’s significance as a market for watch tourism cannot be understated. The city attracts watch enthusiasts from all corners of the world, who come to explore its thriving watch scene. The presence of both domestic and international clientele contributes to the vibrancy of the market.

For watch enthusiasts visiting Hong Kong, there are numerous attractions and opportunities to indulge in their passion. From attending watch exhibitions and events to visiting renowned watch retailers, the city offers a plethora of experiences. This makes Hong Kong a must-visit destination for watch enthusiasts looking to immerse themselves in the world of luxury watches.

Growing Interest in Vintage Watches and Independent Brands

In recent years, there has been a growing interest in vintage watches and independent brands among collectors. Vintage watches hold a certain allure, as they often possess a unique charm and character that can’t be replicated. This fascination with vintage timepieces has led to a surge in demand for well-preserved vintage watches in the market.

Independent brands, with their avant-garde designs and innovative watchmaking techniques, have also captured the attention of collectors. Brands like F.P. Journe, Romain Gauthier, and Roger Dubuis have gained a loyal following for their distinctive timepieces. Collectors are drawn to these brands for their exceptional craftsmanship and the opportunity to own a truly one-of-a-kind watch.

Collectors Seeking Complete Sets and Themed Collections

A notable trend among collectors is the desire to seek complete sets of watches or build themed collections. Collectors strive to acquire every variant of a particular model or to assemble a collection around a specific theme or brand. This pursuit adds depth and meaning to their collection, creating a cohesive narrative that reflects their personal taste and style.

Certain watches are highly sought after by collectors for their significance in themed collections. From F.P. Journe’s unique timepieces to independent brands like Romain Gauthier and Roger Dubuis, these watches inspire passion and intrigue among collectors. Moreover, enamel work by Anita Porchet is also highly regarded for its exquisite craftsmanship and artistic value.

Highly Sought After Brands and Watchmakers

Hong Kong’s luxury watch market holds a special place for a few highly sought after brands and watchmakers. Lange & Söhne, a newcomer from Saxony, has made a mark with its exceptional timepieces. The brand’s watches are appreciated by collectors for their precision, craftsmanship, and understated elegance.

Patek Philippe, a revered name in the watch industry, is highly regarded for its mastery in watchmaking. The brand has introduced several iconic watches over the years, such as the Patek Philippe 5070 with the Lemania movement and the Nautilus 5980, both of which are automatic chronographs. The 5170, a Patek Philippe chronograph introduced in the 2010s, further showcases the brand’s commitment to excellence.

In addition to these established brands, yellow gold watches remain popular among collectors in Hong Kong. Classic yellow gold watches are considered timeless and offer excellent value for money. They appeal to both younger demographics and older generations who prefer under-the-radar gold watches like the Calatrava or the Patek Philippe 3940.


Hong Kong’s luxury watch market continues to thrive as one of the most developed markets in the world. WatchBox’s presence in the city has played a crucial role in shaping its pre-owned watch culture. The preferences and collecting behaviors in the East and West differ, but global watch trends and timepieces that catch attention remain central to the market.

As the market undergoes changes, such as the shift towards smaller case sizes and brands downsizing their watch models, collectors adapt their buying habits and embrace new trends. Hong Kong’s significance as a market for watch tourism and the growing interest in vintage watches and independent brands add diversity and vibrancy to the market.

Collectors seeking complete sets and themed collections further contribute to the uniqueness of Hong Kong’s luxury watch market. Highly sought after brands and watchmakers continue to captivate collectors, providing them with a wide range of options to suit their personal preferences.

Ultimately, when it comes to purchasing a luxury watch, personal preference should always be the most important factor. Whether it’s a stella dial Day-Date or the hauntingly beautiful Saxonia Thin Copper Blue, each watch tells a story and reflects the individuality of its owner. So, take the time to explore the diverse world of luxury watches and find that perfect timepiece that speaks to you.