A few months back, we had the honor to host De Bethune CEO Pierre Jacques to talk about some of the new watches the company had been planning. From the DB25 Starry Varius to the DB28 Kind of Blue, he brought some seriously beautiful new watches to discuss. Brian Govberg joins him in the conversation and asks about the future of the company, how many watches they’re producing, and what plans they have for these new models. Tune in for the full interview! And don’t forget to like, comment, and subscribe!
De Bethune watches are known for their exclusivity and uniqueness, and this interview captures the essence of the brand. Pierre Jacques shares his history with De Bethune and his excitement for the future of the brand. The interview also highlights the craftsmanship and attention to detail that goes into every De Bethune watch, emphasizing why collectors are drawn to the brand. With only 165 De Bethune watches produced globally in 2019, compared to larger brands that produce thousands, the interview showcases the brand’s dedication to producing exceptional timepieces. So, if you’re a watch enthusiast or simply curious about the world of luxury watches, this interview is a must-watch!
Table of Contents
Interview Overview
Introduction to the interview
In this interview, De Bethune CEO Pierre Jacques discusses new watches from the company with Brian Govberg. The interview took place at Watch Box Headquarters and covers several watches, including the DB25 Starry Varius and the DB28 Kind of Blue. Pierre Jacques also shares insights into the future and production plans of the company.
Watches discussed in the interview
The interview centers around two watches from De Bethune, namely the DB25 Starry Varius and the DB28 Kind of Blue. The DB25 Starry Varius is a game changer for the brand due to its overall simplicity and attractive price point. Available in titanium with a fired blue dial, this watch can also be personalized. The interview also showcases a new edition of the DB28 Kind of Blue, featuring improvements to the floating lugs.
Discussion on the future and production plans of the company
Throughout the interview, Pierre Jacques provides valuable insights into the future and production plans of De Bethune. He discusses his history with the brand, having joined in 2011 and becoming one of the owners in 2019. Pierre Jacques expresses his excitement for the future of the brand and explains how D Bethune attracts collectors who have already delved into watch collecting. Despite being a small independent brand, De Bethune aims to continue producing exceptional timepieces.
Interview Details
Location and participants
The interview took place at Watch Box Headquarters and involved Pierre Jacques, CEO of De Bethune, and Brian Govberg.
Watches featured in the interview
The interview specifically discusses two watches from De Bethune: the DB25 Starry Varius and the DB28 Kind of Blue. The DB25 Starry Varius is known for its simplicity and attractive price point, while the DB28 Kind of Blue showcases improvements to the floating lugs.
Key points shared by Pierre Jacques
Pierre Jacques shares his history with De Bethune, having joined the company in 2011 and becoming one of the owners in 2019. He expresses his excitement for the future of the brand and discusses how De Bethune appeals to collectors who already have a diverse collection.
Exclusive and unique nature of De Bethune watches
During the interview, Pierre Jacques emphasizes the exclusivity and uniqueness of De Bethune watches. He mentions that only 165 De Bethune watches were produced globally in 2019, compared to larger brands producing thousands of watches. This limited production contributes to the allure and desirability of De Bethune timepieces.
Comparison to larger brands
Pierre Jacques compares De Bethune’s production volume to that of larger brands, highlighting the significant difference in numbers. While larger brands produce tens of thousands of watches per year, De Bethune focuses on making a limited quantity of exceptional timepieces. This distinction sets De Bethune apart in the luxury watch market.
Emphasis on brand’s aesthetics and craftsmanship
Throughout the interview, Pierre Jacques emphasizes the distinct aesthetics and craftsmanship of De Bethune watches. He discusses the recognizable design elements that instantly identify a De Bethune watch, even from a distance. The brand’s attention to detail and commitment to creating visually striking timepieces are key factors in their success.
Vision and philosophy of De Bethune
Pierre Jacques explains the vision and philosophy of De Bethune, which revolves around combining tradition, innovation, and avant-garde design. De Bethune aims to create exceptional timepieces that blend the best of traditional watchmaking with innovative and unique features. The brand’s focus on engineering and technical expertise, alongside artistic creativity, sets them apart in the industry.
Adaptation to customer feedback and new novelties
The interview concludes with Pierre Jacques discussing De Bethune’s commitment to adapting to customer feedback and continually introducing new novelties. Despite being a small independent brand, De Bethune values the input of their customers and strives to incorporate their preferences into future watch designs. This customer-centric approach ensures that De Bethune remains relevant and exciting in the luxury watch market.
Conclusion
In this comprehensive interview, De Bethune CEO Pierre Jacques provides valuable insights into the company’s new watches, future plans, and production strategies. The interview highlights the unique and exclusive nature of De Bethune timepieces, showcasing the brand’s commitment to aesthetics, craftsmanship, and customer satisfaction. Pierre Jacques’ passion and excitement for the brand’s future solidify De Bethune’s position as a leading independent watchmaker, constantly pushing boundaries in the world of luxury watches.