Buy What You Love: A Tip for Watch Collectors

Are you interested in starting your own watch collection or looking to expand your existing one? Well, we’ve got you covered! In this article, we will be exploring the world of watch collecting and providing you with some useful tips to help you navigate through the process. The video we will be discussing offers 5 valuable tips for watch collectors, including the importance of identifying the type of collector you are and what type of collection you want. One key tip emphasized in the video is to buy what you love, rather than solely considering potential profits. We will also touch upon the different types of collectors mentioned, such as the cautious collectors, vintage collectors, and those who view watches as investment vehicles. Stay tuned, as we delve into the fascinating world of watch collecting and provide you with some valuable insights!

Identify Your Collector Type

Understanding your collecting preferences

When starting your watch collecting journey, it’s important to understand your personal preferences and collecting style. Are you someone who enjoys owning a wide variety of watches and constantly swapping them out for something new? Or are you more cautious and deliberate in your choices, taking your time to research and decide on each addition to your collection? Understanding your own collecting preferences will help guide you in building a collection that truly speaks to you.

Determining the type of collection you want

Before diving into the world of watch collecting, it’s crucial to determine the type of collection you want to build. Are you interested in collecting vintage watches, focusing on the rich history and unique craftsmanship of timepieces from the past? Or are you more drawn to modern watches with innovative features and contemporary designs? By identifying the type of collection you want, you can narrow down your focus and make more informed decisions when acquiring new pieces.

Different types of watch collectors

There are various types of watch collectors, each with their own unique approach to collecting. Some collectors are serial flippers, always seeking the newest and trendiest watches to buy and sell quickly. Others are cautious collectors, taking their time to research and carefully select each addition to their collection. Vintage collectors appreciate the charm and character of watches from a bygone era, while some collectors view watches as investment vehicles. It’s important to explore these different collector types and consider how they align with your own interests and goals.

The Second Tip: Buy What You Love

Importance of buying watches you love

One of the most important aspects of watch collecting is buying watches that you truly love. When it comes to selecting timepieces for your collection, personal preference should always take priority. After all, you’ll be wearing and enjoying these watches, so it’s crucial to choose pieces that resonate with you on a deeper level. By focusing on your own tastes and preferences, rather than potential profit, you’ll build a collection that brings you joy and satisfaction.

Considering personal taste and preferences

Your personal taste and preferences are integral to your watch collection. While trends and market values may fluctuate, your own aesthetic preferences are more likely to remain constant. When selecting watches, consider the styles, designs, and features that appeal to you the most. Whether you prefer minimalist dials, complicated movements, or unique complications, choosing watches that align with your personal taste will ensure that your collection represents your individuality.

Emphasizing enjoyment over potential profit

While it’s natural to consider the potential for profit when investing in watches, it’s important not to let this overshadow the enjoyment of collecting. Watches are meant to be worn and appreciated, not solely viewed as financial assets. By prioritizing your own enjoyment and passion for watches, you’ll create a collection that brings you fulfillment and happiness, regardless of any potential financial gains.

Cautions About Financial Gain

The unpredictability of watch markets

It’s crucial to understand that watch markets can be unpredictable and subject to fluctuations. While certain watches may increase in value over time, it’s impossible to predict with certainty which models will experience significant appreciation. Market trends can change, sometimes rapidly, and what may be popular today could fall out of favor tomorrow. Collectors should be cautious when solely focusing on potential financial gains and instead prioritize their own enjoyment and appreciation of the watches they own.

Being cautious when buying solely for profit

While it’s tempting to buy watches with the sole intention of making a profit in the future, this approach can be risky. Market values can change unexpectedly, and not all watches will appreciate as desired. It’s important to consider the long-term outlook and evaluate whether a watch aligns with your personal taste and preferences, rather than solely its potential for financial gain. Buying watches should be a passion-driven endeavor, not just a means to make money.

No Right or Wrong Way to Collect

Different collector sensibilities

There is no one-size-fits-all approach to watch collecting. Every collector has their own sensibilities and preferences, and there’s no right or wrong way to build a collection. Some collectors may prioritize variety, owning a wide range of watches to suit different occasions and moods. Others may focus on specific brands or models, striving to create a cohesive and specialized collection. It’s important to embrace your own collector sensibilities and follow a path that resonates with your unique tastes.

Collecting based on individual preferences

Ultimately, watch collecting is a personal journey guided by individual preferences. Whether you choose to collect vintage watches, limited editions, or watches from a particular brand, your collection should reflect your own tastes and interests. There’s no need to conform to any external expectations or trends. Collect watches that speak to you and bring you joy, and your collection will evolve into a true reflection of your personal style and passion.

Research and Homework

Importance of doing thorough research

Before diving into the world of watch collecting, it’s essential to do thorough research. Educate yourself about different watch brands, models, and their unique features. Understanding the history and heritage of watchmakers will give you a deeper appreciation for their craftsmanship. Research can also help you identify potential pitfalls and avoid common mistakes when buying watches, ensuring that you make informed decisions that align with your collecting goals.

Educating yourself about watches

To become a successful watch collector, it’s crucial to educate yourself about watches. Learn about different watch movements, materials, complications, and other technical aspects. Familiarize yourself with terms commonly used in the watch industry and develop a basic understanding of watchmaking processes. By expanding your knowledge, you’ll be better equipped to assess the quality and value of different watches, making more informed purchasing decisions.

Gaining knowledge about brands and models

Investing time in gaining knowledge about different watch brands and models will be invaluable throughout your collecting journey. Explore the history and reputation of various brands, and learn about their iconic models and key innovations. This knowledge will not only help you make informed purchasing decisions but also enable you to engage in meaningful discussions with fellow watch enthusiasts, dealers, and experts.

Tips for Successful Collecting

Building relationships with watch dealers

Building relationships with trustworthy watch dealers can greatly enhance your collecting experience. Establishing rapport with dealers who have expertise in the brands or models you’re interested in can provide you with access to exclusive timepieces, valuable advice, and even potential opportunities for acquisitions. A good relationship with a dealer can also ensure that you receive fair prices and reliable information when buying or selling watches.

Attending watch fairs and events

Attending watch fairs and events is an excellent way to immerse yourself in the world of watches and connect with fellow collectors and enthusiasts. These events often showcase new releases, limited editions, and vintage treasures, providing opportunities to discover and acquire unique timepieces. Additionally, you can attend lectures and workshops to deepen your knowledge and gain insights from industry experts.

Joining online watch communities

Online watch communities can be valuable resources for collectors. Joining forums, Facebook groups, or online platforms dedicated to watch collecting allows you to interact with other enthusiasts, share your passion, and seek advice or recommendations. These communities also provide opportunities to buy, sell, or trade watches with fellow collectors, expanding your network and adding diversity to your collection.

Considerations for Investment Value

Balancing personal enjoyment and potential investment value

When building a watch collection, it’s important to strike a balance between personal enjoyment and potential investment value. While it’s tempting to chase after watches with high investment potential, it’s crucial not to overlook your own preferences and tastes. Focus on collecting watches that you genuinely love and appreciate, while also considering their potential for long-term value appreciation. This way, you can derive satisfaction from both the aesthetic pleasure of your collection and its potential financial gains.

Understanding market trends and demand

To assess the investment value of a watch, it’s important to understand market trends and demand. Stay informed about industry news and keep an eye on which brands or models are gaining popularity or becoming increasingly sought after. However, remember that market trends can be unpredictable, and popularity can fluctuate. It’s crucial not to solely rely on market speculation but to also consider your personal connection with a watch and its inherent qualities.

Maintaining and Caring for Your Collection

Proper storage and servicing

Proper storage and regular servicing are essential for the longevity and preservation of your watch collection. Invest in watch winders or watch boxes to protect your watches from dust, moisture, and physical damage when they’re not being worn. Additionally, ensure that you service your watches regularly, following the manufacturer’s recommended intervals, to maintain their accuracy and functionality.

Regular cleaning and maintenance

Regular cleaning is crucial to keep your watches looking their best and to prevent dirt, oils, and debris from accumulating. Use a soft cloth or brush to remove dirt and fingerprints from the case, crystal, and bracelet of your watches. If necessary, consult a professional watchmaker or authorized service center for deep cleaning or restoration services.

Appreciating the History and Craftsmanship

Learning about watchmaking history

To fully appreciate your watch collection, take the time to delve into the fascinating history of watchmaking. Learn about the origins of different watch brands, the evolution of timekeeping technology, and the influential figures who have shaped the industry. Understanding the historical context behind your watches adds depth and meaning to your collection, allowing you to connect with the rich heritage and craftsmanship that each timepiece represents.

Appreciating the skill and artistry behind watchmaking

Watchmaking is an art form that demands remarkable skill and precision. Take a moment to appreciate the craftsmanship that goes into creating each watch in your collection. From the intricate movements to the meticulous dial and case finishing, every detail showcases the dedication and expertise of the artisans involved. By recognizing the artistry behind your watches, you’ll develop a deeper connection with the pieces in your collection.


Collecting watches is a personal journey that allows you to express your individual style and appreciation for fine craftsmanship. By identifying your collector type, buying watches you love, conducting research, and maintaining your collection, you can embark on a fulfilling and enjoyable collecting journey. Remember, there is no right or wrong way to collect; the key is to buy what you love and find joy in the process. Happy collecting!