In this exclusive interview, Fred Martel and Claudio Terjanian discuss the Baume & Mercier Clifton Club Collection. They delve into the affordable and versatile sports watches offered by the collection, catering to today’s “gentlesportsman.” The interview takes place at Henry Davidson, a bespoke tailor in Philadelphia. Fred Martel, with his extensive experience in the watch industry, shares his journey from Richmond to IWC and Audemars Piguet. He also highlights the partnership between Baume & Mercier and Indian Motorcycle, as well as Bombers’ mission to educate young consumers about luxury Swiss watches.
During this interview at Henry Davidson, Fred Martel and Claudio Terjanian provide insights into the Baume & Mercier Clifton Club Collection. They discuss the collection’s affordable and versatile sports watches, perfect for the modern “gentlesportsman.” Fred Martel shares his career journey, from Richmond to IWC and Audemars Piguet, and his expertise in the North American market. He also emphasizes Bombers’ partnership with Indian Motorcycle and their mission to educate young consumers about high-end watches. The interview provides an inside look into the world of luxury Swiss watches and the Clifton Club Collection.
Table of Contents
Background
Founded in 1830, Baume & Mercier is a prestigious Swiss luxury watchmaker known for its timeless designs and exceptional craftsmanship. One of their standout collections is the Clifton Club, a line of affordable and versatile sports watches that cater to today’s “gentlesportsman.” In a recent interview with Fred Martel, the President of Baume & Mercier North America, and Claudio Terjanian, they discuss the Clifton Club Collection and the brand’s partnership with Indian Motorcycle.
The Collection
The Clifton Club Collection offers a range of sports watches that are not only stylish but also practical for various occasions. Baume & Mercier understands the needs of the modern gentleman who wants a timepiece that can transition seamlessly from the field or court to the board room. These watches are designed with versatility in mind, ensuring that they can meet the demands of any situation.
Partnership with Indian Motorcycle
Baume & Mercier recently formed a partnership with Indian Motorcycle, the first American motorcycle brand. This collaboration is a perfect fit for both brands, as their shared values of craftsmanship and heritage align seamlessly. The Clifton Club Collection includes models that pay tribute to legendary bikes and the famous Burt Munro, a New Zealander known for his speed records. This partnership adds an element of excitement and adventure to the collection, further enhancing its appeal to the modern gentleman.
The Interview
The exclusive interview took place at Henry Davidson, a bespoke tailor in Philadelphia. Fred Martel, the President of Baume & Mercier North America, and Claudio Terjanian discussed various aspects of the Clifton Club Collection and the brand’s partnership with Indian Motorcycle. The interview provided valuable insights into the collection’s development and the brand’s vision for the future.
Background of Fred Martel
Fred Martel has had an extensive career in the watch industry, starting with Richmond in 2001 and eventually joining the IWC team. He played a pivotal role in building awareness and marketing for IWC in the United States. His expertise and experience in the North American market make him well-suited to lead Baume & Mercier North America.
Role in Building Awareness and Marketing
During his time at IWC, Martel played a crucial role in building brand awareness and marketing the iconic Swiss watchmaker in the United States. His efforts contributed to the success of IWC and helped establish it as a prominent luxury watch brand in the country. Martel’s experience and knowledge in marketing luxury watches are invaluable assets to Baume & Mercier.
Transition to Audemars Piguet
After leaving IWC, Martel joined Audemars Piguet, another renowned Swiss luxury watch brand. It was during his time at Audemars Piguet that he met Francois Bananas, who recruited him. Martel’s tenure at Audemars Piguet allowed him to further develop his skills and deepen his understanding of the luxury watch market.
Collaboration with Bombers
Before joining Baume & Mercier, Martel worked with Alpha Gamma Eliza Naumann, the CEO of Bombers, for ten years. Together, they focused on marketing and promoting luxury watches, gaining valuable experience in the North American market. Martel’s collaboration with Bombers demonstrates his dedication to the watch industry and his ability to adapt to new challenges and opportunities.
The Importance of Clifton Club Collection for Bombers
Bombers is a celebration brand that aims to make luxury Swiss watches accessible to a wider audience. They believe in educating young consumers about high-end watches and providing them with the opportunity to own their first luxury timepiece. The Clifton Club Collection plays a crucial role in Bombers’ mission, as it caters specifically to the sporty consumer who values both style and functionality.
Speaker’s Personal Watch and Expertise
During the interview, Martel was wearing a 42mm stainless steel DLC watch with an automatic movement. This timepiece exemplifies the quality and craftsmanship that Baume & Mercier is known for. It highlights Martel’s personal taste and expertise in selecting a watch that combines elegance and durability.
Classic Collection for Men and Women
While the Clifton Club Collection focuses on sports watches, Baume & Mercier also offers a classic collection for both men and women. These watches embody the timeless elegance that the brand is renowned for. Whether it’s a formal event or a casual outing, Baume & Mercier has a watch to suit every occasion.
Hint at Launch of First Manufacturer Caliber Watch
In a tantalizing hint, Martel suggested that Bombers may soon be launching its first manufacturer caliber watch in the Clifton Collection. This announcement piques the interest of watch enthusiasts and collectors alike, eagerly anticipating what Bombers has in store for them.
Conclusion
Baume & Mercier’s Clifton Club Collection, in partnership with Indian Motorcycle, offers affordable and versatile sports watches that cater to today’s “gentlesportsman.” The collection combines style and functionality, allowing wearers to effortlessly transition between various activities while looking elegant. Fred Martel’s extensive experience in the watch industry and collaboration with Bombers further add to the collection’s appeal. With a hint of an upcoming launch, watch enthusiasts can look forward to the exciting developments in the Clifton Collection from Baume & Mercier.