Watches n’ Such

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Statistic Verification

Source: Federation of the Swiss Watch Industry (FH), Convention Patronale, Bank Vontobel, Contrôle officiel suisse des chronomètres (Official Swiss Chronometer Testing Institute, or COSC), Interbrand.


Research Date: February 3, 2015



Wristwatch Industry Statistics

Watch Industry Statistics

Data

Number of watches sold annually worldwide

1,200,000,000

Number of Swiss Watches sold annually

29,200,000

Number of watches produced by China annually

663,000,000

Number of watches produced by Hong Kong annually

354,000,000

Average cost of a Swiss watch

739 USD

Average cost of a China watch

3 USD

Switzerland watch market share in terms of value

54 %

Watch Market Leaders by Sales Revenue

Annual Revenue

Swatch / Omega annual sales

8,880,000,000 USD

Rolex annual sales

4,500,000,000 USD

Largest Global Watch Manufacturers

Market Share

Swatch Group

18.3 %

Richemont

15.7 %

Rolex

11.8 %

Fossil (USA)

5.2 %

LVMH / Bulgari (France)

4.7 %

Citizen (Japan)

3.9 %

Seiko (Japan)

3.4 %

Patek Philippe

3 %

Casio (Japan)

2.1 %

Audemars Piguet

1.7 %

Others

30.1 %

Watch Sales by Type

Market Share

Mechanical Watch market share

77 %

Electronic Watch market share

23 %

Largest Buyers of Watches by Purchased Value

Percent

Hong Kong

20.4 %

USA

10.2 %

China

7.7 %

France

6.2 %

Germany

5.6 %

Watch Sales by Materials

Percent

Steel

53 %

Other Materials

26 %

Other Metals

15 %

Gold-Steel

4 %

Precious Metals

2 %